Shift Happens

Fun fact: When I was a young ‘un, I wanted to be cardiac surgeon. It started at a medical career summer camp (which tells you how cool I was). There was this video the counselor was showing us on an open heart surgery. Lots of kids had to leave the room or close their eyes,Continue reading “Shift Happens”

How those old letters can improve your copywriting

When’s the last time you got something in the mail? What was it? A new Amazon delivery of toilet paper? A box of quarantine chocolates? Or maybe a letter (remember those?)? As a kid, I loved getting the mail. I’d immediately look for letters from my grandparents or my globe-trotting aunt. The envelope would haveContinue reading “How those old letters can improve your copywriting”