Fun fact: When I was a young ‘un, I wanted to be cardiac surgeon. It started at a medical career summer camp (which tells you how cool I was). There was this video the counselor was showing us on an open heart surgery. Lots of kids had to leave the room or close their eyes,Continue reading “Shift Happens”
Resolve to do these tiny things to start your writing career in 2021. One tiny step at a time.
Why Headlines are important for marketing your skills and landing gigs as a new writer.
The quest for a new dog sweater is a great reminder of what’s essential to great copywriting.
Other writers aren’t your competition. You read that right. In fact, you need them. Here’s why:
Transferable skills veterans can use in a writing career.
Empathy is the key skill to succeed in copywriting.
When’s the last time you got something in the mail? What was it? A new Amazon delivery of toilet paper? A box of quarantine chocolates? Or maybe a letter (remember those?)? As a kid, I loved getting the mail. I’d immediately look for letters from my grandparents or my globe-trotting aunt. The envelope would haveContinue reading “How those old letters can improve your copywriting”
First blog in a series called Writer Wednesday, offering quick copywriting fixes for busy people.